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World of Concrete® (WOC) is excited to present the annual Innovative Product Awards. The program honors cutting-edge equipment, materials, tools, and services shaping the concrete and masonry industries. This awards program will showcase the most advanced solutions available today.
The Innovative Product Awards program allows manufacturers and service providers to showcase their most advanced solutions available today in the concrete and masonry industries. There are two award categories, Industry Choice and Experts' Choice, and the program features 25 product categories. The program will feature many items on exhibit during the 2026 World of Concrete in Las Vegas, January 20-22. Industry professionals will have the opportunity to vote for the most innovative solutions. Additional benefits include an IPA icon added to your online booth profile listing, a direct link to the IPA voting platform to promote to your customers, company included in a Quick List of participating exhibitors on the WOC Mobile App and WORLD OF CONCRETE website to promote to your customers.
The awards program will be promoted pre-show, during the event and post-show to the World of Concrete and WOC audiences. Coverage will include entry list, voting and winners promotions in newsletters, on social media and via the website.
* This program is open to only WOC 2026 Exhibitors.
1. Contact your account executive to learn more about the program and to sign up.
2. Pay the required entry fee.
3. Submit your product or service through the entry form provided.
Deadline to purchase your entry: 11/28/25
Deadline to upload/submit your entry/entries: 12/12/25
Voting opens online 1/7/26 through 2/9/26
Winners announced 2/26/26
PRICING
New Product Zone & IPA Package: $2,620
Includes one product featured in the digital New Product Zone, one IPA entry in a single category. Includes VOTE HERE floor graphic (2' W x 2' H).
IPA Entry Fee: $1,595 - Includes one IPA entry only.
Includes VOTE HERE floor graphic (2' W x 2' H).
Additional VOTE HERE floor graphics: $350
One winner will be selected per category based on industry votes. Winners will be selected based on the most valid votes received through the IPA program online awards platform during the voting period.
Winners will be selected by World of Concrete editors and industry experts.
Voting promoted via pre-show planner, pre-show and post show eblasts, mobile app, social media and on-site show signage.
• Exposure on voting platform.
• IPA icon added to your online booth profile visible on exhibitor directory and WOC mobile app.
• Direct link to the IPA voting platform to promote to your customers
• Company name and booth number in list of participating exhibitors on exhibitor directory on World of Concrete website and the WOC Mobile App.
Industry professionals will vote in each category on products and services that are entered into the program for the Industry Choice award. Experts' Choice winners will be selected by World of Concrete editors and industry experts.
Winners will receive a high-res logo and icon to use online/social, along with a digital certificate (to post online or print), and official press release marketing efforts.
The product categories are noted below along with suggested applicable products & technologies:
* If a category has less than two entries, the category will not included in the award program, and the entry may be moved to another category with similar entries. You may enter more than one product in a category. You may not enter the same product in multiple categories.